Product Marketing Executive

Campaign management 
  • Ensure campaigns are executed excellently - solid story that are relevant to customer, campaign are monitored for its performance and smartly optimized 
  • Accountability in ensuring Accommodation and Xperience campaigns are well documented and its results are shared to various stakeholders in the spirit of continuous improvement

Conversion rate optimization 
  • Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators 
  • Identify conversion rate optimization opportunities for accommodation ID business and also per channel 
  • Provide customer advocacy and identify customer experience improvement opportunities 

Support the cost-of revenue management 
  • Collaborate with various team (Pricing, Revenue management and Economics + Data + Product) in identifying and delivering the levers needed for costs-savings or increasing the revenue margin while achieving the top-line growth 
  • Manage the coupons strategy, planning and execution 
  • Collaborate with Product and Supply team for identifying the merchandising type needed and enable customers / users to discover merchandising deals through marketing channels and in-platform communication 
  • Develop promotion and partnership requirement and strategy with Partnership team 
  • Collaborate with CRM/CLM team in identifying customer's milestone path and opportunities for increasing CLV through loyalty programs and CRM campaigns

  • Passion in data-driven marketing and creating growth
  • Good analytical, problem-solving skills, and creative thinking
  • Proficiency in Excel, Google Analytics, and 
  • Self-driven, love challenges, have entrepreneurial spirit and get things done
  • Excellent communication, passion, dedication and energy
  • Bachelor’s degree from reputable university; MBA is a plus
  • Have 1 - 2 years experiences in e-commerce, online marketing, fast moving consumer goods, management consultancy is preferred
  • Strong sense of ownership and accountability, with good attention to details
  • Good interpersonal skills and ability to work well in an international team environment

Requirements:Interested? Apply this vacancy on:

Work Opportunity at Traveloka in January 2022 - Loker Startup

2023. All rights reserved.