Brand Analytics Sr. Specialist
Job Description
- Act as the liaison between Brand Strategy and Brand Creative, as well as other cross-functional data analytics teams.
- Aggregate data over time to find patterns and trends in ad creative, media touchpoints, consumers, etc.
- Develop insights that inform strategic objectives, future creative tests and surveys.
- Create comprehensive dashboards and data visualizations to inform better decision-making Lead long-term projects to improve data collection and analysis.
- Document and change-manage technical workflows
- Assess new tools and technology performing cost and functional analysis
Requirements
- 5+ years experience in Marketing Analytics or Creative Strategy role
- Experienced with brand marketing research & metrics
- Have a knowledge / experience in marketing research / consultancy
- Familiar in creating reporting deck & analysis
- Experience working with Tableau, Excel or Google Sheets
- Strong knowledge of Marketing workflows and process
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