Demand Generation Lead

What you’ll do:
  • Define, design and deploy the rules of engagement for 1:1. 1:Few and programmatic ABM approaches for Enterprise and SME business segments respectively to generate and nurture qualified leads.
  • Plan, execute and measure the success of ABM programs with clear growth, pipeline and TPV objectives, as well as from a return on investment perspective.
  • Collaborate cross functionally with Sales, Product, Marketing and PR teams to
  • Identify ideal customer profiles
  • Build target account lists
  • Personalise messaging, positioning and content (e.g. webinar, whitepaper, networking events, workshops, etc) to various account segmentations
  • Create and deploy lead nurture and enrichment campaigns
  • Drive test and learn strategy and work with analytics team to actively track performance reporting
  • Explore additional lead generation avenues in addition to organic and paid channels. e.g. List purchase, web scraping, etc.
  • Engage in lead enrichment activities to enable high win rates for sales teams.
  • Own the quality and cleanliness of customer database together with marketing operations through internal and/or external lead enrichment activities.
  • Studiously tag all campaigns for accurate, meaningful reporting
  • Build for a dynamic and continuous approach to validate quality of leads from disparate data sources through automation and through a closed feedback loop from Sales.
  • Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.
  • Maintain an organized information architecture (e.g. naming conventions, tagging standardisation, web forms, email fields, etc) across your projects/ campaigns.
  • Troubleshoot various Pardot and related Salesforce issues with regards to lead generation and enrichment.
  • Ensure data privacy compliance while conducting lead generation and enrichment activities.
  • Recommend and implement ABM best practices, tools, and processes that will enable best-in-class performance and workstreams

You may be a good fit if you:
  • Have 5+ years of experience with ABM, preferably in B2B SaaS. Regional exposure (Southeast Asia) is a plus.
  • Have excellent written & verbal communication skills in English. Other languages (Bahasa Indonesia, Tagalog) are a plus.
  • Have advanced working knowledge of marketing automation and/or ABM tools (Pardot, Marketo, Demandbase, etc).
  • Have experience with database marketing tools (Concentrix, Dun & Bradstreet, etc) is a plus.
  • Are comfortable with data visualisation tools (Looker, Tableau, Power BI, etc) to demonstrate analytical basis for ABM strategy and plan.
  • Strong project management skills and proven ability to collaborate effectively with cross functional teams
  • Have experience with testing and optimisations throughout the customer journey (conversion rate optimisation, landing page optimisation, A/B and multivariate testing, etc).
  • Have strong project management skills and proven ability to collaborate effectively with cross functional teams
  • Are data driven, results focused and always looking to improve things
  • Thrive on autonomy and have proven you can push towards a goal by yourself
  • Can effectively operate in a fast paced and ambiguous environment.

Interested? Apply this vacancy on:

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